The landing page your product or service is attached to can either sell your goods with god-like speed or send you down a quick road to failure. A simple, well-designed, easy-to-use landing page not only introduces your new product, but also has the monumental task of converting visitors into buyers. And let’s not forget that your page must also rank well. As simple as most landing pages look, there’s a lot of hard work that goes into them. Here’s how your startup can build a successful product landing page in five easy steps.
Step 1: Research everything
In order for you to reach your target audience you’ll need to understand who you’re selling to, where they hang out, what they do for fun and how they talk. In essence, you’re going to have to learn to speak their language. You’re not likely to sell an app focused on men’s fashion to many women, so you’re going to have to get a handle on how fashion conscious men really think.
And your research hours don’t end there. You’ll also need to identify which keywords will bring people to your page from search engines.
Step 2: Choose your words carefully
You’re going to want to employ the K.I.S.S. principle (keep it simple, stupid) when writing your website copy. Landing pages are all about generating excitement, so you won’t want endless blocks of text littering your pages. Keep sentences short and you’ll keep your audience’s attention.
In addition, make sure your landing page has all of the following:
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Interest grabbing headline.
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Effective copy that speaks directly to each potential buyer.
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Call to action, including a “buy now” link and prominently displayed pricing.
Step 3: Design
Before a single word of text on your landing page is read, visitors will come face-to-face with your design. Today’s internet users stay on new websites less than one minute, which doesn’t give you a lot of time to impress. Keep your visuals simple, bright and clear and keep the most important bits of your site above the fold (or, above where people need to use the scroll bar to go further down the page).
If you don’t have a designer on your team you can use a WYSIWYG-styled web app to create a landing page.
Step 4: Add social media links
If you’ve done your research, you already know which social media networks your potential audience visits most. Add social media links to your landing page and easily viewable share buttons to let word of mouth advertise for you.
Step 5: Garner some excitement
There’s a buildup of excitement before most major product launches. Think of Apple here. Before the latest and greatest iPhone is released, every single news agency around the world is pumping up the volume for Apple. By launch day, even non Apple fans are curious. You need to do the same. Hop on social media, get active in your local community and get people excited about what you’re doing.
Creating a landing page that sells is what it’s all about. To learn how you can build a successful landing page without any design experience, take a look at these easy-to-see landing page generators. (Link to previous article here.)