Home > Guide > What are Press Release Distribution Services?

What are Press Release Distribution Services?

Published on 2/27/2011 by

When a new product is released to the public you tend to hear about it everywhere you go.  Whether you’re casually browsing the Internet, watching television or flipping through the daily newspaper, it seems that everyone is talking about this new product.  How does that happen?

Press release distribution services are in charge of getting the right information to the right people at just the right time.   They are behind every single iPhone release, making sure that everywhere you go, you’re inundated with news and features about the latest and greatest tech toy. 

Extending your reach

Press release distribution services don’t just release information to local newspapers and hope that the word gets out to the general public, they talk to everyone!  When you hire a press release distribution service, your news release has the possibility of reaching all of these sources:

  • Newswires
  • Search engines
  • Bloggers
  • RSS feeds
  • Video feeds
  • Local, National and International newspapers
  • Radio
  • Television

How press releases distribution services work

When you work with a press release distribution service, their first order of business is to gather information from you.  Let’s say that you’re launching a new web hosting company.  Your first task at hand will be to tell the agency you’re working with all about your new company, including how it was formed, what services you’re offering, and what direction you plan to take your company.  Once you’ve done that, everything is in the hands of the press release distribution service, which will take your information and compile it into a press release and then distribute that release to various news sources online and off.

What a press release distribution service can do for you

Normally, when you launch a new web site, you handle the publicity.  Perhaps you send out a few tweets, get your friends on board and call in as many favors as you can.  If you’re lucky, you’ll get a few hits here and there, but will still be required to grow your website the old fashioned way---with hard work, a little luck and a lot of time.

When you use a press release distribution service everything is taken care of for you.  The job of the agency is to do all of the following:

  • Get attention
  • Create excitement
  • Drive targeted traffic
  • Increase product sales
  • Find customers to fit your market

Having a press release distribution service on your team is like having your own private public relations firm.  The service will be in charge of geographically targeting your audience so that you can concentrate on what’s important—like your website.