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How to Choose a Press Release Distribution Service?

Published on 2/27/2011 by

That buzz that’s in the air each time you read or hear about a new product being launched is all created courtesy of press release distribution services.  Such services can take any product, service or website and elevate it to a new level so that everyone who’s anyone is talking about it.

Are you getting ready to launch a new website or product?  Here’s how you can choose a press release distribution service that will help take your business to new heights.

Determine your audience

Who is your target audience and what are the best ways to reach them?  You may connect with more of the 14-18 year old crowd online than you would in a daily newspaper, but you’ll find that those over 40 can be found on multiple mediums including radio, TV, the Internet and magazines. Press release agencies can get the word out through all of the following:

  • Internet
  • Newswires
  • Bloggers
  • Search engines
  • RSS feeds
  • Video streaming
  • Local, National and International newspapers
  • Magazines
  • Radio
  • Television

Seek to understand who your target audience is and then work on finding a press release distribution service that can cover your most important mediums.

Define your budget

Press release distribution services can work with your budget—whatever it may be.  Once you’ve deduced how and where you want agencies to distribute your news, you’ll need to lockdown your budget.  By assessing how much you have to spend, you’ll be able to find an agency that can accomplish all of your goals within your budget.

Know what to look for

To be assured that you’ll be working with a top level agency, you need to do your homework.  Your press release distribution service should have a good reputation in the industry, excellent network contacts, and press release writing experience.  Ask to see samples of past work and any results they may have that prove their work helped to bolster support for previous clients.  Any press release agency that’s done good work will have these items readily available to hand out to anyone who may ask—including you.

Employing the services of a press release distribution service will help to generate excitement and business and leave you with more time to concentrate on what matters most to you—like running a successful website.