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How to Choose a Specialty Logo Design Company?

Published on 2/27/2011 by

A logo is a graphical mark or emblem that brands your product, website or company.  The logo you use on your website is one of the most important elements of your design.  If done right, your logo will be instantly recognizable to those who view it, be it online or off.

Logo specialty design companies create professional logos from scratch at a considerably reduced price than that of individual website and logo designers.  If you’re interested in hiring a specialty logo design company, how do you go about choosing the company that will best serve your needs?

How much do you have to spend?

Specialty design companies who are experts in Internet logo design will have several different logo packages for you to choose from.  How much do you have to spend?  Prices are dependent on many things like:

  • How many designers will be working on your logo concept.
  • How many revisions you’re entitled to receive.
  • The time frame needed to complete the project.
  • Whether or not you need your logo available to other mediums, such as print.

What services will you require?

Aside from putting together your awesome new logo, specialty logo design companies also offer additional services, such as:

Source files access, which enable you to use your logo across other mediums or redesign that logo in the future.

  • Stationary design.
  • Website construction.
  • Word templates.
  • Multiple revisions.

If you’re serious about sticking to your budget, understand the differences between logo packages and choose only those services which are most important to you.  If you pay for access to your logo’s source files, for example, you can always use those to design stationary in the future.

What’s your time frame?

Most specialty logo design teams online have a quick turnaround and are usually able to complete your new logo in 3-7 days.  Do you need something done faster?  Do you have lots of time to play with?  Reading the details of each logo package will tell you how long your logo construction will take from start to finish. 

What kind of support do you prefer?

While your logo is being designed, how would you prefer to communicate with your design team?  Some companies use email for this and others are happy to speak with you by phone or connect via website live chat software.  To get a handle on what type of support each company offers, read their website over thoroughly and email if this isn’t made clear.

A professionally designed logo is a thing of beauty.   Your website will take on an entirely new and improved look the moment your new logo is uploaded to your web hosting server.  If you choose your specialty logo design company wisely your logo will last a lifetime.