There are currently 22 "top level" domain names (TLDs) on the Internet, the most common of which are still .com and .net. The Internet Corporation for Assigned Names and Numbers (ICANN), the corporation in charge of the web's naming system, will soon be increasing the number of TLDs to 1,000.
What Reveal Day revealed
ICANN developed a new generic "top level" domain program to increase competition and choice by adding new generic “top level” domains (gTLDs) to the address system. gTLDs are domain name extensions like .org, .net and .info. As previously mentioned, there are just 22 generic names in the domain system currently, but that’s about to change.
ICANN held Reveal Day this past Wednesday, June 13, 2012, during which they announced who applied for which gTLDs in what is expected to become the largest expansion in the history of the Internet's domain naming system. As it turned out, 1,930 new gTLD applications were received. Of the applications:
911 were from North America.
675 came from Europe.
66 are geographic domain name applications.
116 are for Internationalized Domain Names (IDNs) for strings in scripts such as Cyrillic, Chinese and Arabic.
Rod Beckstrom, President and Chief Executive Officer of ICANN said, "We are standing at the cusp of a new era of online innovation." That means new businesses, new marketing tools, new jobs, and new ways to link communities and share information."
All applications will now be subject to a two month public objection period and independent evaluation system.
ICANN Senior Vice President Kurt Pritz commented, "A 60-day comment period begins today, allowing anyone in the world to submit comments on any application, and the evaluation panels will consider them," said Pritz. "If anyone objects to an application and believes they have the grounds to do so, they can file a formal objection to the application. And they will have seven months to do that."
The full list of proposed new domains can be viewed at ICANN.org. New domain names are expected to be introduced in early 2013.